I&M Bank Introduces I&M Milele Awards

I&M Bank has launched the ‘I&M Milele Rewards’ program in collaboration with Mastercard. The new program builds upon the bank’s previous card loyalty initiative, which has been rewarding debit and credit cardholders with cashback incentives on Point-of-Sale (POS) and e-commerce transactions for the past three years.

The introduction of the Milele Rewards signifies a significant evolution in I&M Bank’s loyalty program, offering a more relevant and flexible rewards experience tailored to the evolving needs of their customers.

The program offers rewards for I&M Bank debit and credit cardholders, with the bank being the only one in Kenya to provide a 100% payout (1:1 loyalty point to Kenya Shilling) conversion rate on reward points. Cardholders can now earn up to 2% back on their spending, with rewards increasing at higher card type and spend levels.

“At I&M Bank, our focus is on enriching the lives of Kenyans everywhere by providing solutions that are not only innovative but deeply relevant to their everyday needs,” said I&M Bank CEO, Gul Khan during the launch of the I&M Milele Rewards program.

This program, developed in strategic collaboration with Mastercard, is more than just a loyalty program. It is a commitment to rewarding our customers with tailored lifestyle offerings and enhancing their experiences at every touchpoint.

The I&M Milele Rewards program allows customers to redeem their Milele Points to make bookings with over 1,650 airline and hospitality merchants worldwide, as well as redeem their points for vouchers to be used at local merchant partners across the country. This enhanced flexibility and accessibility aim to elevate the customer experience and provide substantial value.

Shehryar Ali, Senior Vice President and Country Manager for East Africa and Indian Ocean Islands at Mastercard, expressed excitement about the collaboration, stating, “In today’s dynamic market, debit and credit card rewards and benefits remain critical for consumers and small businesses, offering value and financial flexibility. We are excited to make it even more rewarding for I&M cardholders to unlock the best value through the Milele Rewards.”

Through this new loyalty program and its alliance and partner ecosystems, I&M Bank is diversifying its product offerings, reinforcing its commitment to customer satisfaction, and creating a lasting impact in the Kenyan banking sector. The I&M Milele Rewards program is poised to set new standards for customer engagement and rewards flexibility in the country.