Ogilvy Africa Unveils OBrio For Media Intelligence with Real-Time Analytics

Ogilvy Africa has officially unveiled OBrio, an innovative media intelligence platform designed to provide exceptional clarity and control over media performance across all channels.

OBrio integrates performance data into a single actionable dashboard, delivering the most extensive and customizable analytics available in the market.

With its capability for interoperable cross-channel tracking, businesses can now effortlessly monitor and compare their performance across traditional media, digital marketing, social media, mobile applications, and websites for a comprehensive understanding of the return on their marketing investments.

“In today’s data-driven landscape, where making informed decisions is essential and marketing budgets are continuously scrutinized, OBrio centralizes the focus onto a singular, unified ROI metric,” stated Vikas Mehta, CEO – Sub-Saharan Africa, Ogilvy.

“We have created a platform that transcends conventional reporting, offering real-time analytics and a robust OBrio Score, which serves as the definitive source for assessing marketing impact,” he continued.

The OBrio Score is a unique performance indicator that provides businesses with an immediate overview of their marketing efficacy.

Leveraging an advanced statistical model, the OBrio Score evaluates marketing data across all platforms, taking into account factors such as reach, engagement, sentiment, conversions, and more. This comprehensive analysis produces a unified metric that offers clear insights into overall marketing effectiveness and ROI.

Moreover, the OBrio platform provides near real-time analytics across diverse media channels, with customizable reporting options. Users can track essential performance indicators (KPIs) relevant to their operations, ensuring they remain informed about their marketing expenditures and can modify strategies when necessary.

“OBrio eliminates uncertainty in campaign optimization. It underscores our pledge to deliver top-tier MarTech solutions to enterprises in sub-Saharan Africa. Our platform is proudly developed in Africa, aimed at empowering businesses to make informed marketing choices while maintaining a competitive edge,” commented Vikas Mehta, CEO – Sub-Saharan Africa, Ogilvy.

Now available as a SaaS solution, OBrio invites marketers and businesses to discover and start enhancing their marketing endeavors. Ogilvy Africa encourages users to register for a free trial to experience the platform firsthand.

The name OBrio is inspired by the term ‘brio,’ which stands for energy, enthusiasm, and liveliness.

“Our aspiration is to infuse data with that same vibrancy, transforming raw figures into actionable insights that propel our clients’ businesses forward,” Vikas concluded.